BetSmartAI is an AI-driven sports
betting analytics app that provides
real-time scores, odds data, and betting tips or predictions across major sports.
Context
Mobile app, website improvements, marketing materials
2023 Aug - Dec
Company
Netgrid Communications
Calgary, AB, Canada
My Role
Product Designer
UX/UI, Marketing Design
IDEATION
Putting smart betting insights in your pocket.
We framed the product around a single question: what if bettors had one mobile app that combined real-time odds, transparent AI predictions, and a clear, scannable interface—instead of juggling multiple tools? Ideation focused on narrowing that vision into a concrete set of features: live data and alerts, personalized filters, and AI-driven recommendations that users could trust and act on from anywhere.
Brand Moodboard
The moodboard captures BetSmartAI’s identity: bold, data-forward, and built for quick decisions. Orange and blue anchor the palette; typography and layout reference sports and analytics dashboards to support clarity and trust at a glance.
RESEARCH
Understanding user pain points and market trends.
Through competitive analysis and user research, I identified key insights that would shape the direction of BetSmartAI. The findings revealed several opportunities for improvement in existing sports analytics and betting apps.
Key User Pain Points
Scattered Data Sources
Users juggle multiple apps for scores, odds, and tips, leading to context switching and missed opportunities.
Low-Quality Predictions
Many tools offer generic tips without transparency on methodology or track record, reducing trust.
Poor Real-Time Experience
Delayed or unreliable live scores and odds updates make in-play betting and quick decisions difficult.
Overwhelming Interfaces
Dense tables and unclear hierarchy make it hard for casual users to find relevant bets and insights.
Limited Personalization
Users lack ways to filter by favorite sports, leagues, or bet types, leading to noise and friction.
No Clear Value Proposition
Many apps blend ads and promos with data, making it unclear what is insight versus promotion.
Competitive Analysis
Analysis of key competitors in the sports betting analytics space, evaluating strengths and weaknesses across critical features.
| Platform | AI / Predictions | UX Quality | Live Data | Personalization | Mobile Experience | Value Clarity |
|---|---|---|---|---|---|---|
OJ OddsJam Odds & value | ||||||
OL Outlier Analytics focused | ||||||
BetSmartAI Our Solution |
DESIGN
Turning complex data into clear interfaces.
The design phase focused on creating a seamless experience across mobile and tablet. Below are key screens I designed for the BetSmartAI app—optimized for phones and iPad so bettors can access odds, predictions, and insights on the go.
Mobile screens
Screens designed for one-handed use: live scores, quick filters, and AI-driven tips within thumb reach. Scroll or use the arrows to see more mockups.
Main Lines
Odds
Props
Personalization
Onboarding
iPad screens
Tablet layouts use the extra space for denser data and side-by-side views. Scroll or use the arrows to see more mockups.
Filter
Main Lines
Player Stats
AI Insights
Odds
MARKETING
App Store presence.
Screenshots and visuals designed for the App Store listing—showcasing key features, clarity, and the product's value at a glance. Each slide highlights a different angle of the app for store visitors.
